Lugh

Sensemaking for tangled problems

Lugh builds people's capability to develop and advocate for public policy

It does this through LughM: a knowledge creation and management system that frames any issue across every relevant perspective, links every claim to its source, and turns what you know into analysis, engagement, writing and training.

LughM · How it works

Every issue, mapped across every perspective that matters

LughM frames any policy issue across the 8 Factors and the full range of theoretical and value perspectives, with every claim linked to its source. The human leads; the AI is the workhorse.

Frame the issue

Across the 8 Factors and every relevant theoretical and value perspective.

Analyse

Apply the right technique from a large and growing catalogue.

Engage and communicate

Map stakeholders and shape your message for each audience.

Write with the evidence

One-click references, every claim linked to its source.

Learn and keep it

Training built on embodied learning, and knowledge that stays.

See it in detail →

Who it's for

Choose where you work

NGOsThe policy and advocacy reach of an organisation several times your size.See how it works for NGOs →ConsultanciesBig-firm efficiency and method behind a boutique's depth of knowledge.See how it works for consultancies →Researchers and academicsPlace your work in the whole policy landscape, and turn findings into impact.See how it works for research →Journalism and writingThe whole shape of an issue in minutes, every claim one click from its source.See how it works for writers →GovernmentTransparent, traceable analysis, and corporate memory that survives churn.See how it works for government →Training organisationsCurrent, verified course material, refreshed rather than rebuilt.See how it works for trainers →Students and learnersAI that makes you think harder, and a knowledge base that grows with you.See how it works for learners →

You keep the judgement

The AI researches, synthesises and drafts. Framing, priorities and conclusions stay with you.

Every claim traceable

Each statement links to the passage it rests on, so anyone can check it.

Your work stays yours

Your analysis and drafts sit in your own private workspace.

See it on an issue you care about

A 30-minute walkthrough on a live policy issue from your area.

Book a walkthrough Sign in

THE FOUNDER

Matt Barry

Public-policy economist, polymath analyst, and systems thinker, and the founder of Lugh.Matt's career spans twenty years across Australian and UK government. Senior roles include data analytics and central budget systems, whole-of-Victorian government fees and charges policy, whole-of-Victorian government construction procurement policy, national transport reform, and legislative reform.That experience is now embodied in LughM.